Step Up Your Sales

With more than 40 years of cumulative experience in strategic selling and leadership, UpTempo's founders regularly share tips we learned along the way.

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Knowledge to improve your sales skills

Values Before Valuations (June 7, 2023)

Our founding team here at UpTempo met at Slack during its formidable years of growth. Slack has been known for its defined culture, with six core values (❤ Empathy, 💁🏻♂️ Courtesy, 🌻 Thriving, 🔨 Craftsmanship, 🙆🏽♀️ Playfulness, 🙌🏾 Solidarity) and its well-publicized mission (“to make work simpler, more pleasant, and more productive”) woven into myriad employee and customer experiences.

Your startup might have espoused values as well. But what do they mean? Do your early employees understand them? Can they identify examples of those values in practice at work? Or is your company’s biggest priority about monetization, with your stated values merely serving as a thought exercise your Founding team did once upon a time?

When working with Founders, having their employees be part of the culture creation and amplification process is helpful. When a technology company filled with developers considers the build-out of a sales team, they often fear that their culture will change. With a great set of values and thoughtful sales leaders, that doesn’t have to be the case.

One helpful exercise is to have people identify examples of each value inside and outside the company. I’ll give you two instances of craftsmanship (one of the Slack values listed above) that resonated with me lately:

Amaury Guichon perfecting a rocking horse made of chocolate


Amaury Guichon
, the world-renowned chocolate chef, shows step-by-step how he makes intricate creations like a working foosball table, a life-size shark, and a safe complete with a locking mechanism, all out of chocolate. His care to perfect each nuance of his art is nothing short of amazing. Is your team taking pride in its work like Guichon does?

After last week’s Ted Lasso Series Finale (spoiler alert!), the Internet was frantically listing 25+ callbacks to prior episodes that the show’s writers brought into the storyline to highlight character development. Another team embeds multiple layers of craftsmanship (whether you liked the episode's outcome or not).

Sometimes, these external examples of values (in this case, craftsmanship) can bolster internal conversations about your company’s proliferation of culture. If you believe in empathy, for example, can your employees point to examples of empathy both inside and outside your company that define the term? Will they recognize the next instance of empathy when it happens? More importantly, will they choose the empathetic one when they have multiple approaches they can take in their work?

What are your startup’s stated values? How will you reinforce and strengthen them as you add a sales organization this year?

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