One of the leading experts on company growth, Brian Balfour (former VP of Growth for Hubspot who since founded Reforge), developed the Four Fits Model to address the shortcomings of mere product-market fit.
This model is a conducive framework for UpTempo's Market Fit Validation engagements. It's only possible to explore some facets of the model during a company's pre-seed growth phase, but value learning can be achieved nonetheless.
For a Market Fit Validation engagement, UpTempo's team generates and conducts several meetings with a cross-section of potential stakeholders, such as early adopters, mid-bound leads, prospective buyers from different segments and regions, varying personae, customers of competitors, and potential partners. The key learnings from these dozens of conversations are recorded, aggregated, and analyzed for actionable trends that help startups plan ahead. Startup Founders are encouraged to attend any meetings they prefer, but full transcripts and notes are provided along with the summary report afterward.
A typical Market Fit Validation engagement might involve 50-60 stakeholder interviews over 3-4 months, culminating in a final report and recommendations on the next steps. Multiple factors can widen or tighten the scope of projects like these.
Schedule time with UpTempo to learn more about your Market Fit Validation engagement.
