Most Founders consider a Fractional Chief Financial Officer or a Fractional Chief Marketing Officer during their early stages of growth. These days, Fractional Chief Information Officers and Fractional Chief Information Security Officers are becoming more prevalent. During those early years, when growth rates might be volatile or modest, it makes sense to consider a Fractional Chief Revenue Officer to work on playbooks, initial hires, and market feedback before the company hits the gas pedal (and burn rate) later.
Every Fractional Sales Leadership engagement is different, based on the needs of the business. The graphic below represents where a Fractional Sales Leader might focus their efforts. Ultimately, they perform the work of a full-time sales leader, but they work part-time while the organization still needs to be more significant to warrant additional hours.
Fractional Sales Leaders usually jump right into sales cycles alongside the people they are coaching, compiling and sharing market feedback with the rest of the executive team. They use this information to improve the sales playbooks, aiming for predictable growth and success against forecasting goals. A successful engagement ends with the need for a full-time sales leader after that.
Schedule time with UpTempo to learn more about your Initial Hiring and Training engagement.
