Founder-Led Co-Selling

Most tech Founders have vast amounts of experience with engineering, product management, AI, security, or related disciplines. Many have led technical teams with success over the years. However, only some tech Founders are adept at scaling Go-to-Market organizations, including sales teams, sales development groups, marketing departments, etc.

Yet, early-stage Founders need more time and resources for consulting and theory. They need partners who are immediately productive, contributing measurable results for the business's bottom line! Thus, UpTempo's Founder-Led Co-Selling model instantly adds value - with a knowledgeable Go-To-Market player/coach who sells alongside tech Founders. This allows for on-the-job assessment, improvement, and playbook building while revenue is attained.

Five aspects of UpTempo's Founder-Led Co-Selling model

Deliverables from a Founder-Led Co-Selling engagement include a customized set of sales discovery questions, a playbook for efficient sales cycle management, and, ultimately, new revenue growth. A typical engagement of this type usually lasts 6-8 months, bridging the gap between founder-led sales to an initial cohort of flagship customers and the hiring and scaling of a sales team.

Schedule time with UpTempo to learn more about your Founder-Led Co-Selling engagement.